FLORIAN 2023 – trade fair review

Impressive visitor record and high demand

Alongside the Interschutz, it is currently the largest fire brigade trade fair in Germany and this year saw another significant increase in all areas: last week the FLORIAN set all-time records for both visitor and exhibitor numbers! More than 30,000 visitors were recorded, including many important conversations for the Hänsch field sales team.

In one fell swoop the exhibition centre in Dresden was fuller than ever before: the FLORIAN fire brigade trade fair was “positively stormed” last week, as the trade fair organisation itself put it, and that’s exactly how our team in the Hänsch show trailer in Hall 1 experienced it.

Our product presentations at the FLORIAN focused on our new DBS 850 roof bar system and our MOWACOM mobile warning and communication system. However, there was also great demand for our new Sputnik Hybrid and Sputnik Flat front flashers as well as our innovations in the acoustic area. Many of the trade visitors showed great interest in our new “Airhorn” performance feature.

Overall, Hänsch was delighted at the new visitor record and the associated increased interest in the innovations from Herzlake. Hänsch will be presenting at the FLORIAN once again in 2024.